Between Settlement and Mobilization: Political Logics of Intra-Organizational Union Communication on Social Media
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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Between Settlement and Mobilization : Political Logics of Intra-Organizational Union Communication on Social Media. / Hansen, Nana Wesley; Hau, Mark Friis.
I: Work, Employment and Society, 2023.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Between Settlement and Mobilization
T2 - Political Logics of Intra-Organizational Union Communication on Social Media
AU - Hansen, Nana Wesley
AU - Hau, Mark Friis
PY - 2023
Y1 - 2023
N2 - Since both ‘conflict and co-operation are at the heart of employment relations’, unions need to strike a balance between mobilizing workers against employers and ‘social dialogue’ when communicating with members and the public. Drawing on a case study of unions and grassroots communication on Facebook during sector collective bargaining, this article develops a framework of politico-communicative logics that inform the social media strategies of unions and their grassroots: a logic of mobilization and a logic of settlement. These logics are reflected in how unions and grassroots engage with followers, their choice of words and the topics they address. These theoretical developments on politico-communicative logics on Facebook open up the door for further studies of intra-organizational union communication in an increasingly digitalized world.
AB - Since both ‘conflict and co-operation are at the heart of employment relations’, unions need to strike a balance between mobilizing workers against employers and ‘social dialogue’ when communicating with members and the public. Drawing on a case study of unions and grassroots communication on Facebook during sector collective bargaining, this article develops a framework of politico-communicative logics that inform the social media strategies of unions and their grassroots: a logic of mobilization and a logic of settlement. These logics are reflected in how unions and grassroots engage with followers, their choice of words and the topics they address. These theoretical developments on politico-communicative logics on Facebook open up the door for further studies of intra-organizational union communication in an increasingly digitalized world.
KW - collective bargaining
KW - communication
KW - mobilization
KW - social media
KW - unions
U2 - 10.1177/09500170221122537
DO - 10.1177/09500170221122537
M3 - Journal article
JO - Work, Employment and Society
JF - Work, Employment and Society
SN - 0950-0170
ER -
ID: 330534157